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Finding Online Bargains - Vertical Search Engines Can Help
What's New in Technology
May 2006
Finding Online Bargains - Vertical Search Engines Can Help
You may have encountered "targeting technology," a system by which retailers offer different deals to different customers, without really recognizing it as such. Perhaps youâve encountered the bewildering "disappearing discount" scenario. The "disappearing discount" occurs when a shopper finds a great deal online, leaves the website for a short while and returns to it later only to find that the price has escalated - often within a few minutes. Whatâs going on? This controversial form of target marketing aims to offer the deal that fits your personal buying patterns. Another version of this "pricing roulette" is more random, and involves 4 or 5 different versions of a retailerâs web pages, with each version offering different products and prices.
What can you do? Well, for a start, you might put targeting technology to work on your behalf and use vertical search engines to zero in on the specific product or category you want to find. These category-specific search engines may be dwarfed by Google, which is accessed by some 380 million people a day, but they can be extremely effective in locating the best prices by scanning thousands of offers on relevant sites to track down the best deals. Many havenât been around for a long time, but here are the names of a few that have a good track record and a loyal following:
- Shopping
Not all vertical shopping sites are created equal, but www.nextaq.com, www.pricegrabber.com, www.shopping.com, and www.shopzilla.com get high marks from Internet savvy shoppers - Travel
Both www.sidestep.com and www.kayak.com search flight and accommodation offers from more than 100 web sites - including well known travel sites like Orbitz as well as major and discount airlines. - Magazine Subscriptions
The best discount offers for many magazines may be found at www.MagazinePriceSearch.com. The site covers a wide range of periodicals from general interest, to how-to magazines. - Job Search
www.simplyhired.com rounds up millions of postings from job boards, corporate websites, and newspapers ads. You can do a broad-based search or narrow your search to specific categories - such as international corporations or non-profit organizations.
These articles are intended to provide general resources for the tax and accounting needs of small businesses and individuals. Service2Client LLC is the author, but is not engaged in rendering specific legal, accounting, financial or professional advice. Service2Client LLC makes no representation that the recommendations of Service2Client LLC will achieve any result. The NSAD has not reviewed any of the Service2Client LLC content. Readers are encouraged to contact their CPA regarding the topics in these articles.
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